This won’t make the suits at Time Inc. but they have created a new low in internet advertising at Time.com, where the photo essay section is engineered to maximize page count and “ad” impressions, making clicking through the essay a futile act. Time.com’s entire page reloads with each click, presenting a new set of ads with each new photograph. Worse yet, the page is reset, so that after I have carefully positioned the image to appear in the center of my large display, each sends it way up to the top and off my screen. Is Time Inc is stuck in the stone ages of internet content. Have they never heard of ajax, which replaces parts of your average page without resorting to a primal page reload? Everyone else has. No flash here, just ad revenue grabs. Things must really be bad up on the Avenue of the Americas.
It does no good to buy great photography and show it like an internet version of tabloid junk that lines the checkout counter at the A&P.